Actalent’s business model is centered around a white-glove consultant experience that aims to retain consultants, re-deploy them to career-advancing work and support their individual goals. Once consultants have been with Actalent for 6 months, they receive certain perks—the Talent Newsletter, a Udemy Business subscription, Actalent swag, and access to internal global job openings. During my first 3 months on the job, I made it a priority to streamline this monthly email. I used dynamic content to create one email with both the English and French copy blocks, cutting down on versions for each consultant level campaign. Additionally, throughout my improvements, I noticed a key flaw in the list building process and worked with the Tech Team to fix the issue.

The quarterly Talent Newsletter is sent to all engineering & sciences consultants with 6+ months tenure. The newsletter provides career tips and tools, highlights coworkers' cool projects and achievements, showcases open positions and reinforces the Actalent's brand identity.

MannKind, Afrezza, was one of the clients I worked closesly with during my time at R2integrated. For insulin's 100th birthday, the Afrezza Team wanted to send a marketing email that showed the progression of insulin in the last 100 years, and tout how Afrezza, their fast-acting,  inhalable mealtine insulin, was a significant improvement and beneficial tool for those living with diabetes. I wrote, edited and weighed in on design choices for the email, before handing it off to their Marketo Rep to build and launch. This email's purpose was to build brand trust. 

The Eversense E3 CGM launch went to market with the Break Free campaign. I wrote write 2 different email versions for physicians and patients to support their email strategy. The Eversense Team wanted these emails to highlight their 6 key differentiators in the Continuous Glucose Monitoring system sphere, which all boiled to long-term convenience so people living with diabetes could live life how they wanted.

Sylvan is a very seasonal business, centered around pivotal pain points in the school year. As a Sylvan Learning Corporate Marketing Employee, our small and mighty Marketing Team created impactful email campaigns at the right moments. One of the seasonal campaigns was the First Report Card Campaign. Parents who had inquired at a local Sylvan center and had a child in grades K-8 received this email in fall 2021. The email is personalized to appear as coming from that local center and contains an offer to entice parents. 

Tenured consultants with 10+ years working with Actalent were invited to a special, all-expenses-paid Ambassador Council in Annapolis, MD. The email was sent to just under 200 consultants who met the tenured criteria. The goal of the Ambassador Council was to learn from employees who had been working with Actalent for years, get their thoughts on what’s working, what could be improved, and show the Ambassadors that Actalent truly cares about them and their career, and showcase upcoming initiatives. We had 15 people attend and received incredibly positive feedback about the event.

The quarterly Talent Newsletter is sent to all engineering & sciences consultants with 6+ months tenure. The newsletter provides career tips and tools, highlights coworkers' cool projects and achievements, showcases open positions and reinforces the Actalent's brand identity.

When I started at Actalent in July, the Marketing and Consultant Experience Team were in the midst of creating the first-ever Talent Newsletter. They needed help picking the design of the email, knowing how much content they wanted to include but also considering it would be the first Newsletter to this group. I reviewed the content, suggested bucketing it into 3 sections to keep the email short and sweet, and worked with our designer to create a mobile-friendly design, built the email in Marketing Cloud, and created the email list. Just 4 weeks after my first day, the first Newsletter was sent!